Project Description

ETM’s Long-term Strategic Operations and Management Plan (O+M Plan) laid the groundwork for the successful operation and programming of Discovery Green, which since its opening has become an iconic destination, spurred nearly a billion dollars in development projects, and revolutionized the perception of public spaces in downtown Houston. ETM’s plan provided the client, the Discovery Green Conservancy, an understanding of the needs for effectively managing the park and also crafted strategies for programming, operations, and maintenance. Recommended event guidelines and fees promoted the client’s desire to encourage multiple, smaller events at the park and to discourage frequent events on the Great Lawn and large-scale events. Maintenance recommendations accounted for both daily use and the high level of programming anticipated for the park, while the operations recommendations addressed the management structure of the Conservancy and the division of work between various staffing resources.